Sunday, October 31, 2010

Movie remix - sms

Boss (a) baskaran remix:
"paperla answer elutha evlo kastapada vendi iruku paathiya?"

"Vidra machan, papera thiruthum podhu mark poda avan kastapaduvaanla"

Regards
Jeyasithar

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Friday, October 29, 2010

Funny class room - sms

Killing English ....
Class teacher once said :
1. "pick up the paper and fall in the dustbin!!!"
2. once p.T master said "both of u stand together seperately"
3. "will u hang that calender or else i'll HANG MYSELF"
4. Tomorrow call ur parents especially mother and father
5. "why are you looking at the monkeys outside when i am in the class?!"
keep laughing.

Regards
Jeyasithar

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Friday, October 22, 2010

Pros and Cons of Flash-based Sites



Flash-based sites have been a craze since the past few years, and as Macromedia compiles more and more great features into Flash, we can only predict there will be more and more flash sites around the Internet. However, Flash based sites have been disputed to be bloated and unnecessary. Where exactly do we draw the line? Here's a simple breakdown.

The good:

Interactivity

Flash's Actionscript opens up a vast field of possibilities. Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. This whole new level of interactivity will always leave visitors coming back for more.

A standardized site

With Flash, you do not have to worry about cross-browser compatibility. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. When you position your site elements in Flash, they will always appear as they are as long as the user has Flash Player installed.

Better expression through animation

In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real "movie files" that are raster based and hence much larger in size.

The bad and the ugly:

The Flash player

People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. You'll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn't have the player installed.

Site optimization

If your content was presented in Flash, most search engines wouldn't be able to index your content. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Loading time

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. The longer your Flash takes to load, the more you risk losing visitors.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

--
Regards,

Jeyasithar R
(www.CO5.in)

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Mistakes To Avoid When Using Web Templates

Mistakes To Avoid When Using Web Templates

Website templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.

The first obvious mistake you should be aware of is using a template that is very popular. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different website will be tarnished. In other words, you will appear generic just like your next-door neighbours.

To whole point of using a web template is to save time and effort. You just change the title and appropriate details and you're done. The biggest mistake one makes is to customize the template beyond recognisation. While that may be good in the sense that you're creating a unique graphic, you're defying the very purpose of using a web template -- saving time and effort.

However, on the opposite side, if a template you purchase is suitable but some changes must be made to suit your site's theme, then you will have to take some time to make the changes. For example, you can find a very nice template that suits your hobby site except the original designer has put an image of stamps in the header. You can find images of garden plants and spades to replace the stamps for your gardening hobby site. However, do only make the necessary changes and don't redesign the whole template.

In some circumstances, some people simply make the wrong choice of templates. This is a very subjective issue but you have to be careful in selecting templates to suit your audience. Do not choose templates just because they are pretty, choose them because they serve your purpose.


--
Regards,

Jeyasithar R
(www.CO5.in)

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Thursday, October 21, 2010

Friendship story - sms

Once a boy happened to walk on a rope bridge.It was very high,he got scared.He saw his frnd on d other side & called him for help but there was no reply.He somehow managed & crossed d bridge. There he was shocked to see his friend holding the end of d broken bridge.Sometimes we think why our friend is keeping quite while we face probs.Just trust ur frnd in all situations... Always friend's rockz...!!

Regards
Jeyasithar

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Tuesday, October 19, 2010

Peoples opinion - sms

Nice Words: "Opinions are like hand watches. Everyones watch shows different time.
But, everyone believes that their time is correct.."

Regards
Jeyasithar

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Love - sms

People says tht v dont understand d Value of our close ones until v lose them
Its wrong,v know their value bt we never think tht we can lose them!
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True words - sms

"Jeipathu Eppadi Endru Yosipathai Vida! Thotrathu Eppadi Endru Yosithu Par Nee Jeithuviduvai.
---Hitler---
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Wednesday, October 13, 2010

I locked you- sms

"I" Locked "U"
in My Heart.

Now the Key is Missing,

But

"I"am Very Happy Bcoz

"U" r Safe

in "My" Heart till "My" Heartbeats..my dear

Sent from my Nokia phone

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Tuesday, October 12, 2010

Tamil comedY sms

Manithanukkum, Mobilekkum small difference?
Manithanukku
kaal illanna
balance
panna mudiyathu.
Mobilukku
balance illanna
call panna mudiyathu.

Sent from my Nokia phone

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Small story- sms

Even a Big Pot full of Water will be Emptied by a small Hole..! Just like, "a Little Anger or Ego" will burn the Nobility of Good Heart.!! Gud mrng

Sent from my Nokia phone

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Poem- sms

Idhayathin oru
"condition"

Adhil yarukum illai
"permission"

unnai pol sweet heart ku mattum "admission"

Adharkillai
"donation"

just for a good
"relation".

Sent from my Nokia phone

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Good morning message- sms

Beautyful day is waiting
for you..

Walk with aims.,

Run with confidence.,

Fly with your Achivements.,

So,.

Get up..

Make Lovely Day...

Good morning...

Sent from my Nokia phone

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Make It Easy To Buy From Your Site

Make It Easy To Buy From Your Site

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you're making the process twice as difficult for both parties if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects, they won't buy if they find the process cumbersome.

First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. The more options you offer, the better your chances of covering your prospects' desired payment method. After all, it wouldn't make any sense to sell hard to a prospect only to find that they won't be able to pay you when they want to.

On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?

Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects' confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits!

--
Regards,

Jeyasithar R
(www.CO5.in)

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Mistakes To Avoid When Using Web Templates

Mistakes To Avoid When Using Web Templates

Website templates are very affordable and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.

The first obvious mistake you should be aware of is using a template that is very popular. If many people use the same template, your website will not appear unique at all and your credibility as a solid, different website will be tarnished. In other words, you will appear generic just like your next-door neighbours.

To whole point of using a web template is to save time and effort. You just change the title and appropriate details and you're done. The biggest mistake one makes is to customize the template beyond recognisation. While that may be good in the sense that you're creating a unique graphic, you're defying the very purpose of using a web template -- saving time and effort.

However, on the opposite side, if a template you purchase is suitable but some changes must be made to suit your site's theme, then you will have to take some time to make the changes. For example, you can find a very nice template that suits your hobby site except the original designer has put an image of stamps in the header. You can find images of garden plants and spades to replace the stamps for your gardening hobby site. However, do only make the necessary changes and don't redesign the whole template.

In some circumstances, some people simply make the wrong choice of templates. This is a very subjective issue but you have to be careful in selecting templates to suit your audience. Do not choose templates just because they are pretty, choose them because they serve your purpose.

--
Regards,

Jeyasithar R
(www.CO5.in)

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Building Your Mailing List with Downloads

Building Your Mailing List with Downloads

A mailing list is the lifeblood of your online business. The old adage "the money is in the list" cannot be true enough -- if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let's take a look at a very good example -- apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via -- guess where -- iTunes!

In reality, you do not need to offer such a "heavyweight" download such as a full-feature software like iTunes.  You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won't be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you'll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the harddisk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

--
Regards,

Jeyasithar R
(www.CO5.in)

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Monday, October 11, 2010

The Importance of a Sitemap

The Importance of a Sitemap

A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. By highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.

1) Navigation purposes

A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

2) Conveying your site's theme

When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the "big picture" of your site by reading through each page, and by doing that you will be saving your visitors' time.

3) Site optimization purposes

When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page -- they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.

4) Organization and relevance

A sitemap enables you to have a complete bird's eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.

From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accesible and neatly organized for everyone.

--
Regards,

Jeyasithar R
(www.CO5.in)

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Improve Usability of Your Website

Improve Usability of Your Website

No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn't load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.

Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

--
Regards,

Jeyasithar R
(www.CO5.in)

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Sunday, October 10, 2010

Good Design Practices

Good Design Practices

Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.

Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.

Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.

Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.

Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.

--
Regards,

Jeyasithar R
(www.CO5.in)

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How To Have Websites Built For You The Cheap Way



Normally, if you want to have professional designers custom build your site, you must be prepared to dish out at least a few hundred dollars. All this can change if you know where to find the best deals, the best designs for the lowest price. Here's a rough guide:

First, you must understand that it is a rip off to get companies to design websites for you. Have you ever seen those advertisements in newspaper classified ad sections that offer a 5-page website at $500? These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer's wages, advertising costs and so on.

Therefore, it would be wise to find freelance designers who work from home. These people are often working from home so they do not have a high operation cost like that of a company. On the other hand, they will be able to design images with quality similar to those of designers from big companies, so it's a "no-brainer" choice.

However, choose freelancers with care. The best way to do this would be to go to elance.com. There, you can post the abstract of your project and get thousands of freelancers to bid on your project, so you will surely get the best deal. On top of that, you will be able to choose the designers based on their experience, past transactions and ratings, so your value for money is secured.

Another route you can take is to design your website yourself. Think about it, if you only need 5 simple pages to present some simple information, why waste hundreds of dollars for it? Just spend a little time to sit down and do it yourself. You'll be able to design your own sites even if you do not know a single line of HTML code with the help of WYSIWYG (what you see is what you get) programs such as Microsoft Frontpage, Macromedia Dreamweaver and so on.

--
Regards,

Jeyasithar R
(www.CO5.in)

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5 Ways to Keep Visitors Coming Back



A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods:

1) Start a forum, chatroom or shoutbox

When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day.

2) Start a web log (blog)

Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website.

3) Carry out polls or surveys

Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.

4) Hold puzzles, quizzes and games

Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.

5) Update frequently with fresh content

Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

--
Regards,

Jeyasithar R
(www.CO5.in)

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Generating Revenue With Good Planning

Generating Revenue With Good Planning

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for website designs. With a well thought out website design, you will be able to create a site that generates multiple streams of revenue for you. In fact, may websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, the webmaster will not be motivated to update it anymore and it turns into wasted cyberspace.

The crucial point of planning your site is optimizing it for revenue if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a "food" section, an "accomodation" section and an "entertainment" section for a tourism site. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

When you have a broader, better-defined scope of themes for your website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google's Adsense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or offline media. Hence, start tapping in on this lucrative stream of profit right away!

--
Regards,

Jeyasithar R
(www.CO5.in)

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3 Things All Affiliate Marketers Need To Survive Online

3 Things All Affiliate Marketers Need To Survive Online

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think it is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and dedication.
There are tactics that have worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to able to increase your sales and survive in the affiliate marketing online.

What are these three tactics?

1. Using unique web pages to promote each separate product you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have already tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more, even contact you. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their personal information into your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word "free" because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not really sound very difficult to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, think of the huge paychecks you will be receiving…


--
Regards,

Jeyasithar R
(www.CO5.in)

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Top 3 Ways To Boost Your Affiliate Commissions Overnight



The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

Here are some powerful tips on how to boost your affiliate program commissions overnight.

1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

2. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

Get the contact information of a prospect before sending them to the vendor's website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

3. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

Try out these strategies and see the difference it can make to your commission checks in the shortest of time.


--
Regards,

Jeyasithar R
(www.CO5.in)

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5 Important Rules in Website Design

5 Important Rules in Website Design

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like "welcome" or "click here to enter". In fact, they are just that -- pretty vases with no real purpose. Do not let your visitors have a reason to click on the "back" button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.

3) Have a simple and clear navigation

You have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don't know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don't confuse your visitors because confusion means "abandon ship"!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they're not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it -- volume or muting controls would work fine.

--
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Jeyasithar R
(www.CO5.in)

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Wednesday, October 6, 2010

Auto Leasing Scams

Auto Leasing Scams

Car-leasing has been lauded as a more attractive alternative to buying,
offering in the process the flexibility to drive a new car for less. The
reality, however, is that leasing is an option that is fraught with many
pitfalls for the average customer. Leasing regulation does not require as
much disclosure as buying a vehicle. This has given rise to many leasing
scams that trick the customer into believing they are into a good deal
when, in effect, all he is getting is a rough deal on the dealer's terms.

Here we look at some of these common scams and how to avoid them

Artificially low interest rates:

Some dealers quote a lower interest rate when in reality it's much
higher. They do this by either purposefully quoting the money factor as
the interest rate or calculating the loan without amortizing some closing
fees, like the security deposit, into the loan lease. Take the money
factor for example: this is typically expressed as a four decimal digit,
something like 0.004. Some dealers quote this as a 4% interest rate when
in fact you need to multiply it by 24 to get a rough idea of the interest
rate on your loan. In this example, the interest rate is a much higher 9.6%
than the "quoted" rate of 4%.
Make sure you crunch the numbers and understand the formula they use to
calculate their interest rate. Look out for any fees not factored into the
calculation. If you are not satisfied, do not enter into the lease
agreement.

Terminate your lease early for a low penalty

This is an all-time leasing scam. You ask your dealer how much you will pay
if you want to terminate your lease and he tells you: "You want to get out
early? Sure thing, you only pay an early termination fee of $300".  What he
is quoting is only the small administrative penalty of early termination,
there is a much stiffer penalty called early termination fee and this runs
into thousands of dollars.
Do not confuse the early termination administrative penalty with the
termination fee. Read the small print carefully and know exactly how much
you will get charged should you terminate your lease before its scheduled
end. 

Pay for an extended warranty you don't need

This is another shell game to inflate the dealer's profit at your expense.
The dealer slides an extended-warranty into the deal whilst it's already
factored into the monthly payments, or he tricks you into buying a 36-month
warranty on a 24-month lease.  
You do not have to pay extra money for a warranty already built into your
payments or for one that goes well beyond your lease term.
They might slip an extended warranty in. Don't be fooled, the warranty is
already factored in.

No security deposit

Any dealer who advertises a $0 security deposit is not telling you the
whole story. A security deposit is always factored in the lease under the
provision for disposition fees.

--
Regards,

Jeyasithar R
(www.CO5.in)

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Auto Parts Deal Offers Solution to Your Common Car Problems

Auto Parts Deal Offers Solution to Your Common Car Problems

Like all of us, cars occasionally get sick as well; thus, they need to be regularly checked and maintained to keep them in proper working condition as much as possible. Keeping your vehicle in tip-top shape and condition--whether it's a regular passenger car, a truck, a sport utility or a van--may require you to change some of its auto parts, especially if your vehicle is an older model. Car parts wear out over time so you would need to upgrade them or replace them with higher quality parts.

This is where Auto Parts Deal can be of great help to you. This leading auto parts dealer provides the best options for your replacement part needs. The store offers top of the line BMW parts, Mercedes Benz parts, Ford truck parts, Chevrolet parts and so much more. Whether you are in need of auto parts to upgrade your auto, enhance its looks or simply to replace worn out or faulty parts, you can count on Auto Parts Deal.

Aside from top quality automotive products, you can find here the best deals even on hard to find auto parts for older vehicles. All parts are sourced from the top auto parts manufacturers so be confident that you are getting no less than the best and perfect-fit auto parts for your auto.

Today's featured products include OEM-quality body and exterior auto parts like hood, bumpers, doors, fender, spoilers, wheels and headlights. These parts are exposed to a lot of damaging factors so they need to be properly maintained. The wheels specially are the ones closest to the road so they must be kept in perfect condition all the time.

Explore the store's web site to know more of these products and also for you to see Auto Parts Deal's wider range of auto parts. Meanwhile, you can check the following automotive information, which you may need as you maintain your vehicle.

Auto Parts Deal imparts to you some technical know-how on common car problems. Before you proceed to buy your replacement parts, check if these signs and symptoms are present in your car's systems and parts.

Overheating. You would know your car is overheating when steam starts to billow from your engine compartment. There are many reasons why a car overheats; one could be the lack of water and coolant in the cooling system. Furthermore, there could be some damages to the cooling system parts like the radiator, the water pump and the gaskets. Your car may also be overloaded so you need to unload some of your cargoes.

In case you need replacement radiators, you can go to Auto Parts Deal. Available are hard wearing and high quality Ford radiators, Chevrolet radiators,GMC radiators, Jeep radiators and Honda radiators.

Starting Failure. If your engine fails to start, there could be something wrong with the ignition system. The starter could be damaged and needs to be replaced. Also, check the fuel filter. Even when not specified in your manual, you need to replace the fuel filter often, not just clean it, to ensure that your engine is getting clean fuel for combustion. This further ensures your vehicle's maximum performance.

Brake failure. If your brake fails to hold and you hear screeching sound, better go to a mechanic immediately and have your brake checked. Faulty brakes are among the major causes of car accidents so don't wait for another day to go to a repair shop. Moreover, check your tires and wheels.

Replacement wheels can be bought at Auto Parts Deal as well. Remanufactured and new alloy and steel wheels with or without hubcaps, including best quality Jeep wheels, Mazda wheels, BMW wheels and Toyota wheels are available.

Rust and Corrosion. Over time, some parts of your car may wear out due to rust. This is especially true to body panels, including the doors, the hood, and the fenders. Rust is not good for your car since it could depreciate the value of your vehicle. The best way to avoid it is to clean your vehicle regularly.

If your body parts have been severely damaged by rust, you may have no other choice but to replace them. Keeping them good looking is a must, especially if still wish to resell it in the future in case you would want to buy a new and more up-to-date model. You can check out the store's featured exterior parts and body panels such as Toyota doors, Ford hood and Honda fender.

About the author:

As a manager of one of the largest auto stores in Springfield,Massachussets, Sarah has extensive expertise on auto parts and automotives in general. This 42 year old is a certified car enthusiast.

Written by: Sarah McBride

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Regards,

Jeyasithar R
(www.CO5.in)

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Basic Wheel Concepts: Guide in buying Replacement Car Wheels

Basic Wheel Concepts: Guide in buying Replacement Car Wheels

Wheels are among the most vital parts in the car. They are the ones that keep it moving and thus, they are indispensable in a vehicle. The size and the quality of the wheels significantly affect your ride quality and handling so always make sure they are in perfect shape and condition. Taking care of them is a must so as not to sacrifice your vehicle's performance. They also need special attention since they are closest to the road; hence, they are exposed to a lot corrosion-causing elements. Aside from contributing to ride quality and handling abilities, the wheels can also make the car look better and a lot sportier. People have always been concerned with how their vehicles should look and thus they replace or customize some of the parts to make it different from the rest on the road. The wheels are among those that are often replaced to achieve their desired appearance. Accessories are also added to the wheels, such as the hub caps and wheels covers. These auto accessories are designed to match the user's various driving needs and moods. In buying replacement wheels for your car, there are important things you need to know, especially if you are new to driving. You cannot just choose any kind of wheel in lieu of the original wheel of your car. There are different wheel specifications for every kind of vehicle and car model since suspension design varies from one vehicle to another. Take note that the wheels work hand in hand with the suspension system whose job is to keep the tires in tight contact with the road as the vehicle turns, brakes or is driven down the road without sacrificing comfort of the passengers. Three aspects of the wheels are relevant to the suspension design: wheel offset, aspect ratio, and tire width. All these should be considered in choosing the best replacement wheels for your vehicle. Offset refers to the distance from the very center of the wheel to the mounting surface of the wheel disc at the hub. Wheel offset can be positive, negative or zero. A ";0"; offset means that the mounting surface of the wheel is in the center of the wheel. This measurement is very important in positioning the tire. This also provides for adequate dual spacing. Aspect ratio is the ratio between the width of the tire and the height of its side wall. A tire specified as ";205/60/15"; for example, has a width of 205mm and 60% aspect ratio. The ";15"; refers to the size of the wheel to which it is fitted. You shouldn't buy wheels or tires with lower aspect ratio than what is required because this will wear them out easily as ride quality will deteriorate. However, this could also result to more precision in turning. You might be thinking of getting wider wheels to give your car a racing car look. Better think about this again. While is it true that wider wheels and tires can give your car a chunk of gutsy looks, they can also ruin your driving satisfaction. This is because the weight of the vehicle would not be evenly spread over the wheel and tire width. Resistance is also increased, thus you wheels and tires could wear out fast. If you want to know more about car wheels, you can search for car enthusiasts' sites that feature different kinds of wheels or go to the car manufacturer's site and check out your car model's wheel specifications. Meanwhile, if you are in need of replacement wheels for your GMC truck, SUV or van, you can drop by at Auto Parts Deal one of the leading sources of outstanding quality auto parts for various makes and models. GMC wheels are just a few of the millions of high quality replacement GMC Parts available at Auto Parts Deal. Go check out the site and see for yourself their comprehensive line of premium quality automotive products.
About the Author

As a manager of one of the largest auto stores in Springfield, Massachusettes, Sarah has extensive expertise on auto parts and automotives in general. This 42-year old lad is a certified car enthusiast.

Written by: Sarah McBride

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Jeyasithar R
(www.CO5.in)

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Auto Detailing: Making Your Old Car New Again

Auto Detailing: Making Your Old Car New Again

The wear and tear of seemingly ordinary, day to day driving can take its toll on even the most cautious of drivers. Nicks, scratches, dents, chips, and the like, can etch the surface of your car like an acid, marring the pristine finish it had when you drove it off the lot. These unwanted (and yet inevitable) scars are the proud automobile owner's nightmare, but can be easily remedied by way of the talents of a professional auto detailer.

Those long bouts of highway driving we are all subjected to from time to time, can be as frustrating for the drone of the open road as much as they are for the caked layer of insects which inevitably grace the hood, bumpers, windshields, and grills of a once clean car. It's an annoyance most easily absolved through a thorough automobile detailing. A good auto detailer can polish, buff, and wax your car back into the condition you remember it, and the condition you deserve it to be in. Of course, you might say, professional automotive detailing is not a necessity, I can scrub and polish my own car, thank you very much." But this can be a dangerous misconception. Using the wrong equipment, or using improper techniques, or unqualified persons to work on your car can actually do more harm than good.

Cheap shampoos, soaps, scrub brushes and such, can wear down the quality of your automobile's paint job, leaving it more spotted, tarnished, and lusterless. Even hasty, careless work with something as seemingly inconsequential as a bristly old rag can leave nearly unnoticeable scuffs, slowly wearing down the shine of a once beautiful marriage of paint and wax. This is where the talents and experience of a professional auto detailer can save the day. In the hands of a good detailer, your car can gain back the brilliance it once had, and had subsequently lost through the trials and tribulations of everyday use.

And that's nothing to say of the interior. We all of us know how easy it is to stain, scuff, and generally wear down the carpet and upholstery of your car of truck's interior, leaving it a paltry version of its former self. And then there's the non-visible horrors of an unclean car: the smell. The tiniest of coffee spills or other such filth and dirt that can so easily be trudged into your car, can burrow their foul odor deep in the fibers of carpets and seat covers. And anyone who has ever taken their dog for a ride to the park knows that unmistakable canine musk lingers on well after the dog blanket and tennis ball have been removed. Such unpleasant odors area fact of your car's life, but are in no way a death sentence. A thorough auto detailing can exorcise even the most offensive aromas from that enclosed space where, behind the wheel, we spend so much of our time.

There's no need to go on driving a car that is slowly deteriorating away from its former glory. We can all recall that new car smell, that fresh-off-the-lot fragrance that has burned its way into all car drivers' memories; it's one of the saddest truths about regular car use that this smell represents cleanliness, and whose only hope of recovery can be through cleanliness. automotive detailing is your best bet to improving the look and feel of your car is by utilizing the efforts of a good detailer. A full auto detailing will appease that nagging guilt you feel whenever the sun comes out and all the blemishes of a once fine automobile are exposed for every prying eye to see. His expertise can do what the rest of us folk have neither the time nor the equipment to accomplish - and he might just have you, if not enjoying, at the very least, dreading that unavoidable rush-hour just a little bit less.

About the author:

I have an extensive background of dealing directly with Auto Detailing and am now offering my free professional auto detailing advice to the public.

Written by: Christopher M. Luck

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Jeyasithar R
(www.CO5.in)

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Auto Insurance and Leasing

Auto Insurance and Leasing

When leasing a car, it's easier to stick with the same company for your
auto insurance. What you don't know, however, is that you may end up
paying too much for your coverage and it's better to look elsewhere for
lower rates.

When you lease, the vehicle that you will drive belongs to the leasing
company. They want to make sure that their investment is covered in the
event the vehicle gets damaged, totalled or stolen. They typically want
to get covered for the difference between what your auto-insurer pays and
your outstanding leasing obligations at the time of the accident or
damage. This is called GAP, short for Guaranteed Auto Protection, and is
usually included in the leasing contract.
If your leasing company is called BMW Financial Services, Chrysler
Financial or any other finance division of an automaker, then chances are
your GAP insurance will be offered by the same lease company.   

You are under no obligation to accept GAP insurance included as part of
your lease agreement. Why pay an insurance premium if you could get the
same coverage for a lower price?
Invest some time shopping by comparing quotes from other insurance
companies, including your existing one. Ask for discounts that you already
qualify for and adjust your coverage accordingly.

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Jeyasithar R
(www.CO5.in)

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Monday, October 4, 2010

Audi Car Part

Audi Car Part

Audi car parts are supplied by the company for its thousands of valuable customers all over the nation and the world. Customers can purchase Audi car parts through out the nation from the authorized dealers and franchise for replacing their vehicle's aging components. The company encourages its dealers to provide Audi car parts to its customers at the original value.

Most of the people consider owning an Audi luxury car as a prestige symbol. And when you purchase a brand new Audi car, you need not have to worry for several years as everything will be checked and cleared by the manufacturing company. Your vehicle will perform well for many years as your car and its mechanics will surely go fine without any problem. Hence there is no question of Audi car parts.

But when you use your car for a long time your car parts comes to breaks down and you will be forced to replace your old car part with new Audi car part. This is applicable with any vehicle as no car parts possible survive during the entire life time of a car. Also is the case when you have a rough ride on the highway or a small crash which will result in a broken bumper or a damage of your vehicle axle. In any of the case you have to replace your damaged Audi car part with a new Audi car part. Mostly in the situation you will be searching for an Audi car part dealer to buy the necessary Audi car part.

The company, as a part of their on road support for the sold Audi cars, sells Audi car parts through its numerous authorized Audi car part dealers and service stores. The list of the Audi car parts available in the stores is far long and exhaustive. You can replace any of your old Audi car parts with a brand new one. Some example of the Audi car parts available in the stores include axles, brakes, catalytic converters, transmissions, headlights, fuel pumps, radiator and wishbones. All these Audi car parts are tested by the company for quality and better performance.

When you are about to purchase Audi car parts make sure that you know the model of you Audi car. This is because each Ford car parts comes to suit a definite model, hence knowing the make and model of your vehicle is important while purchasing Audi car parts. Purchasing a correct Audi car part to your vehicle will ensure better performance and comfort.

Another important factor a customer has to keep in mind is that, nowadays there are lots of fraudulent Audi car parts available in the stores. So it is always better to make sure that you are purchasing the original Audi car parts. Though it is true that fraudulent Audi car parts will be available at a cheaper rate, it cannot provide you the same quality and performance an original Audi car part can provide. Hence make sure that you are purchasing an original Audi car part provided by the company. Try to purchase Audi car parts from any authorized dealers or franchises. Check the company site to know the list of authorized dealers in your town. After all, an authentic Audi car part will ensure your vehicle a much long life and quality performance.

About the author:

Saurya Ghosal for http://www.autopartsstoresonline.com Read more about Auto Parts http://www.autopartsstoresonline.com/Volvo-Car-Part.html Copyright 2005 http://www.autopartsstoresonline.com

Written by: Saurya Ghosal

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Jeyasithar R
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Are You In The Market For a Car Loan?

Are You In The Market For a Car Loan?

Car loans are a tempting way to purchase a new car. While they provide for easy access to a car, these loans can get quite expensive if you do not know enough about what you are getting into. Simple research will provide you with information that can save you some real expenses. Even if you are getting a used car loan or a car title loan, you need to understand what you are getting into.

Most of the time, when a buyer enters a car dealership, they already have an understanding of what they are looking for in a car and how much they can spend. But, how much research was given to the loan you may be picking up in the process? Choosing this wisely, is key to getting a good deal on a car. To find information, consider looking at different lenders and different dealerships. You do not have to get the loan through the dealership. You may be able to get one, at a lower cost, through your own bank especially if you have developed a good relationship with them.

Being aware of how much the interest rate is like being away of the gas mileage on that new car. You need to ask questions and be prepared with answers. For instance, you may be looking to purchase a used car and therefore would be looking into a used car loan. The car you choose and want to purchase will cost you 5000 paid over the next 5 years. But, what happens 3 years into the picture? The car isn't worth the amount you still owe on it because the interest rate was so high or you didn't make a down payment.

Consider the situation there. You have a loan and a run down car that may or may not have been worth it. Add into this a bad credit used car loan, with even higher interest rates and fees, and you are really hurting.

The car loan you choose should be one that reflects your credit, the car, and your understanding of the loan. Perhaps you can pay an additional amount of money a month, and cut the interest rate down over the course of the loan. Researching your options, good or bad credit, will give you more of an understanding of what's available. Simply check online (or search online) for lenders that can offer you quotes for the type of loan you are looking for. Undoubtedly, you will find many options. You will have companies competing for your business now. Choose wisely, and based on your research.

Mike Yeager

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Jeyasithar R
(www.CO5.in)

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A Rookies Guide to Car Rentals

A Rookies Guide to Car Rentals

Renting a car can be a lot of fun, just plain fun. Car rentals offer the renter the opportunity to drive a car, truck or SUV that they normally would not or could not buy. Renting a car is for a weekend get away, to impress someone or just to have something different to drive for a couple of days are some of the most popular reasons to visit a rental company. However, as fun as it is to rent cars, there are some not so fun things that must happen before you drive it off the lot.

1- Keep in mind that most rental companies will not rent to any driver under the age of 25. If you fall under that magic number, you more than likely will need to get an older relative or friend to sign the actual contract for you.

2- You will of course, need a valid drivers license to rent the car. If you do not have a license, they will not rent to you under any circumstances. Most companies will also require you to reserve your car with the use of a major credit card, however, you can pay in cash if you would prefer.

3- You do not need to have personal auto insurance to rent a car; they will ask you if you would like to purchase their insurance for the duration of the rental contract. If, however, you have your own insurance policy, be sure to call your agent to see if you are covered during your use of a rental car. If your personal auto policy covers you, there is no need to purchase a policy from the rental company.

4- It is wise to call several car rental companies to inquire about prices, car availability and specials. Ask about options such as upgrades, pick up and drop off services, unlimited mileage and weekend versus weekly rental prices. Many companies will also offer special deals to customers who are members of other organizations (i.e. credit unions, warehouse clubs, etc).

5- After you have called around, found the best deal and reserved your choice car; it is time to pick it up. Be sure to have all of your personal paperwork with you, including your auto policy if you will not be buying theirs. Before you sign the contract, read through it and ask any questions you may have.

About the author:

John Mancini writes about rental cars online and offline. You can read more about enterprise car rental and rental cars on his websites.

Written by: John Mancini

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Jeyasithar R
(www.CO5.in)

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Saturday, October 2, 2010

Moscowin Kaveri - Dry River

 

Kaveri usually disappoints Tamils. And 'Moscowin Kaveri' too is no different. The blame is on Ravivarman, the ace cinematographer who enthralled us with his camera work in many a film.

This maiden directorial venture of Ravivarman, which is produced by D Ramesh Babu, deals with modern day romance, especially live-in relationships between techies, without any shades of vulgarity. But lack of coherence in narration and disjointed scenes mar the flow.

As a result, good music by S Thaman and excellent cinematography among other aspects fail to add strength to the movie. In other words, it's like watching some beautifully crafted songs and scenes without any big connection in between.

Moscow (Rahul Ravindran) and Kaveri (Samantha) are IT professionals. It's love at first sight for Moscow on seeing Kaveri and she too accepts his proposal after a couple of scenes. The lover couple, who hails from villages, moves into a mansion and live together.

Even as difference of opinion arise between Moscow and Kaveri, the house they live turns out to be the hideout for Azhagu (Harshavardhan, son of veteran Y Gee Mahendra), a criminal who commits a high profile murder.

Tough circumstances the couple faces make them realise the strength of being together. At a time when they understand each other well, comes a clichéd climax which is not just predictable but tests patience too.

Rahul Raveendran is impressive while Samantha shines bright in her maiden movie (though two of her films are already out). Harshavardhan tries to menace but he doesn't have much work to do. Santhanam's comedy track is a damp squib.

Thaman impresses with his compositions while visuals give a rich and aesthetic feel to the film. Had Ravivarman concentrated on the script, 'Moscowin Kaveri' would have quenched the thirst of parched throats. To sum it up, director Ravivarman is no match to cinematographer Ravivarman.



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Jeyasithar R
(www.CO5.in)

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Vilai - 'Price' fails to rise

Director Kamaraj has tried his hand at serving a strong message in 'Vilai', which is about innocent women being exploited and pushed to flesh trade. Thankfully the film maker doesn't stretch for effort here showing the dark sides, but he has tried to narrate a sequence of events to convey the theme.

The movie has some familiar names like Saravanan, Udhayathara and 'Nadodigal' fame Barani. What begins as a docu-drama suddenly changes gears to become a routine clichéd affair. The intention of the director seems to be right, but he falters at its execution. Events unfold at quick pace and at places defy logic, taking away all sheen.

Nandhu (Barani) and his sister Vandhana (Reethu Soni) live at Melur village with their parents. They quarrel with each other. Unable to tolerate it, their father arranges for Vandhana's wedding. Her brother however wants her to continue studies as she is a topper.

Vandhana comes with Nandhu to Chennai. She gets kidnapped by a call taxi driver and Nandhu begins his search only to come to know that she has been kidnapped by a gang running flesh trade. Now Nandhu takes the help of Assistant Commissioner of Police Shanmugavel (Saravanan), who had a bad past and had his young daughter kidnapped a few years ago.

He along with Nandhu goes on search and succeeds in finding her in the custody of a Mirchi Maya (Fathima), a dreaded woman don who runs prostitution houses in Andhra Pradesh. But there awaits a surprise for Shanmugavel. Also how Vandhana is saved is the rest.

Saravanan reminds one of Vijayakanth. He replicates the 'Captain' in his walk and mannerisms. Barani plays a desperate brother, while Reethu Soni as Vandhana is cute. The rest of the cast includes 'Yogi' Devaraj, Chandru and Amarasigamani among others.

The content was there to give a riveting film. But Kamaraj seems to have achieved only in parts. On the whole, the movie doesn't work wonders. However the director deserves pat for taking a relevant issue and discussing it.



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Jeyasithar R
(www.CO5.in)

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Irandu Mugam - Double trouble

Tamil cinema was dominated by political satires once. But they hardly found favour with masses of late, as romance and commercial masalas started to rule the roost. At such a juncture, comes 'Irandu Mugam', a movie on contemporary political situation in Tamil Nadu by 'Oomai Vizhigal' fame Aravindaraj.

In a nutshell, it is about a youth who aspires to become a Minister. When he becomes one, he goes corrupt. The onus is now on his secretary to correct him. Karan plays the Minister while Sathyaraj is his upright and honest secretary.

Much was expected since Sathyaraj was in the cast. In the past his films like 'Amaithaipadai' had political overtone and went on to become hits. Unfortunately, 'Irandu Mugam' fails to match the hype as it stutters in pace and scenes unfold without conviction. Sathyaraj gets limited screen space and seems to be under utilised.

Parthasarathy (Karan) is the son of a cook and a political science graduate. He aspires to become a Minister. His mimicry skills get him acquainted with the Chief Minister, who comes to his village for a meeting. He impresses him to become local leader of the party. This incurs him the wrath of Thamizh Sakthi (Nasser), a leader of the same party, who wants to promote his younger brother.

Turn of events lead to Thamizh Sakthi helping Parthasarathy become MLA with a promise that he should be with him and support him in all shady deals. As it happens Parthasarathy now becomes a Minister. Their corrupt ways earn them money.

There is one Pavithra (Suhani) daughter of opposition leader who is in love with Parthasarathy. Meanwhile, enters Sarveswaran (Sathyaraj), an IAS officer, who is committed to clean the political system. He has a bad past. He hatches a conspiracy and succeeds in reforming Parthasarathy. The duo now starts to work for the welfare of the people and also bring to book the greedy and corrupt.

Karan and Sathyaraj have tried to their potential. Since the script lacks conviction, their efforts couldn't bear fruits. Suhani looks pretty. Nasser as usual impresses. The rest of the cast includes Anuradha Krishnamurthy, Kumaravel, Livingston, Kanja Karuppu, Anu Haasan, 'Anni' fame Malavika and M S Baskar.

Bharadwaj's music is a letdown and he has tried to compensate with background score. Abdul Kalam cranks the camera while Ruben J's razor-sharp dialogues at few places evoke applause. All said, 'Irandu Mugam' promises aplenty but delivers less.



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Jeyasithar R
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Neeyum Naanum - Kids day out

 Director Solairaja, who made many a popular serial on small screen, has tested waters in the tinsel town with a film that speaks about the egos, friendship and camaraderie among children.

Set in the backdrop of a dance competition between students, the movie harps about the innocence of children, their agony and frustration.

Though Solairaja has tried his hand at such an interesting theme, what the movie lacks is the way the director has executed it. It sounds clichéd and predictable at many places.

Sanjeev of 'Kulir 100 Degree' plays the lead role while debutant Chetna is cast as his ladylove. The film boasts of star cast that includes Sampath Kumar, Master Rinson, Master Sachin, Singamuthu, Nellai Siva and Manobala among others.

The movie begins in a school campus where Surya (Sanjeev) comes to join as aerobics instructor. The school is owned by Sampath (Sampath Kumar), the chairman of a group of educational institutions, and an influential man in town.

Surya develops affinity with Diya (Chetna), a relative of Sampath who is also a dance teacher there. Meanwhile, a poor boy Karthick (Rinson) manages to get admission in the school thanks to Surya.

An intelligent boy, he incurs the wrath of Siddharth (Sachin), son of chairman of the school who studies in the same class. Karthik's mother falls sick and he needs Rs. Five lakh to do surgery for her. Comes a dance contest carrying cash award of Rs 10 lakh which Karthik wants to do. Siddharth comes in between and poses hurdles.

Eventually with Surya's help Karthik gets admitted to another school. Surya, Karthi and others take it as challenge and prepare themselves for the competition. Meanwhile Diya walks out from the house to be with Surya. It's finals between Siddharth and Karthik and the best wins.

The movie boasts of enough dance sequences. There are some fun elements in the form of children getting ready for dance contests. Sanjeev looks cool and suave while Chetna is okay. Sampathraj as usual does his job well. All the kids have played well.

Music by Sriram Vijay is good especially the theme music. Premshankar's cinematography is breezy. All said 'Neeyum Nanum' is like watching a dance contest on a television channel which impresses you in parts.



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Jeyasithar R
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Bale Pandiya - Balle Balle

Publicity designer-turned-director Siddharth Chandrasekhar has chosen the comedy route to reach the masses in his maiden venture that is full of fun, laughter and merriment. Quite like the title, a major part of the story has been inspired by the yesteryear classic starring Sivaji Ganesan.

'Bale Pandiya' is about an 'unlucky' dejected youth who wants himself to be killed. But soon he falls in love with a girl and life takes a pleasant turn for him. When he decides to live his life, he is cornered by troubles on all sides. How he overcomes them forms the crux.

Siddharth begins the movie on an interesting note. His description of each character is gripping. More a suave and urban way of handling the script, Siddharth has induced funny elements at right proportion in the first half. He manages to maintain the tempo in the second half too, but to a certain extent.

Pandian (Vishnu) considers him unlucky. All his efforts to come up in life end on wrong side. He approaches contract killer AKP (Amarendran) and urges to kill him. A shocked AKP is initially hesitant. Soon he decides to give him some time. Hence he gives Pandian some money and entrusts him with a job of turning a human bomb, a job that he should execute within 20 days.

But life changes for Pandian after he meets Vaishnavi (Piaa). They fall in love with each other. When Pandian decides to go tell AKP that he would rather prefer to live, he gets a rude shock. AKP and his men are found murdered. Now the blame falls on Pandian. Meanwhile, Vaishnavi gets kidnapped by a gang for a big deal. It's chaos and confusion everywhere, before Pandian sets things right.

Vishnu, after a rustic youth in 'Venilla Kabadi Kuzhu', plays a full-fledged role in the movie. He is more trendy and suave here. He does utilise the opportunity to romance, fight, emote and of course try his hands at comedy.

Piya looks more Western. Unlike her other films, she has a meaty role to play in it. Vivek as a Westerner has a solo comedy track. In places, he brings the roof down with laughter, while at many places he sounds clichéd. John Vijay, Jaya Prakash, Pandu, Dr Sharmila form part of the cast.

Music by Devan Ekambharam is the highlight especially the song 'Happy...' in which over 25 playback singers appear on screen. Cinematography by Soundararajan and Gurudev is pleasant.Produced by AGS Entertainment, 'Bale Pandiya' lives up to its title.



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Jeyasithar R
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Boss Engira Baskaran - Fun alias Funny

Director Rajesh seems to have begun from where he left in 'Siva Manasula Sakthi'. Though he is just one-film old, he has almost mastered the knack of rendering a movie that oozes with energy, fun and laughter right from reel one to the last.

Humour is no easy job. It is a serious business. In 'Boss Engira Baskaran', the director and his team have emerged successful in coming out with an unpretentious entertainer, ably executed by a wonderful star cast - Arya, Nayanthara, Santhanam and Subbu Panchu among others.

It may be a simple storyline, but the way in which Rajesh approaches it makes the difference. His dialogues and screenplay are the backbone. Especially the one-liners by Santhanam no doubt brings the roof down in laughter. Arya is at his ease delivering a befitting performance, while Nayanthara sans much glamour is a treat to watch.

A callous youth is bitten by love bug. With the help of his friend, he goes hammer and tongs to climb the ladder of success in life. This is what 'Boss…' is all about. A shrewd Rajesh has made spoof of some contemporary films, added right commercial elements with humour as under current, and the end product, eventually, is impressive.

The whole story unfolds in Kumbakonam. At a time when most filmmakers go around Madurai with action-packed themes, 'Boss…' comes as a relief. Baskaran (Arya), affectionately called as Boss by friends is a happy-go-lucky youngster who strives hard to clear his arrear exams. For him the day starts in the company of Nallathambi (Santhanam), who runs a saloon. Boss's family comprising his mom, elder brother Saravanan (Subbu Panchu) and sister lead a happy life.

Boss comes across Chandrika (Nayantara) and it's love at first sight for him. Interestingly, she happens to be a trainee professor and Boss is caught by her while copying in an exam. Turn of events results in Chandrika's sister (Vijayalakshmi) marrying Saravanan. When Boss expresses his desire to marry Chandrika all hell breaks loose. He is chided for his callous lifestyle and irresponsibility.

Boss takes a vow to earn money in six months and get his sister married before holding the hands of Chandrika. He takes refuge in Nalathambi's saloon. With the help of his friend, he tries to make money, but nothing works out. Meanwhile, Chandrika appears now and then and urges him to achieve his mission.

Now Boss and Nallathambi start a tutorial college with money obtained from a loan shark Velpandi ('Naan Kadavul' Rajendran) under one condition – that to help his son who repeatedly flunked in exams to pass or otherwise become a servant in his house. They face many a hurdle in their mission, but eventually they succeed.

Boss earns money and gets his sister married. But his desire of marrying Chandrika shatters as her father is against the proposal, thanks to a stupid act by the two friends. Now enters an NRI youth (Jiiva) to marry Chandrika. It's game between him and Boss.

Kudos to Arya who pulled it off well. After a serious portrayal in 'Madrasappatinam', he is right there bringing out his comical skills to the fore. As a callous youth, he fits the bill exceedingly well. In other words, the vintage Arya of 'Arindhum Ariyamalum' is back. His comical antics in the company of Santhanam are enjoyable.

Nayantara plays a professor and is draped in sarees sans much glamour. She plays her part well. Subbu Panchu as Arya's brother is adequate. Son of veteran producer Panchu Arunachalam, he is good at giving out what the director wants. 'Friends' fame Vijayalakshmi, Lakshmi as Arya's mother, Chitra Lakshmanan as Nayantara's father get under the skin of their respective characters and play well.

But the real scene-stealer is Santhanam. His wits, punches are enjoyable. As Arya's friend, who always gets into a tangle for no fault of his, he has done a great job. Santhanam has announced his arrival to the big league of comedians with this movie.

Kumbakonam has been captured at its pristine beauty by Sakthi Saravanan. His use of soft tones fits well for a laughathon. Also songs in foreign locales get life thanks to him. Giving him good company is Yuvanshankar Raja. As usual, he has come up with songs that gel with the story. The number 'Yar Intha Penthan…' is humable.

Rajesh has made spoof of some contemporary Tamil films in an enjoyable manner. Quite like 'Thamizh Padam', they are outrightly hilarious. Produced by K S Srinivasan and presented by Udhayanidhi Stalin's Red Giant Movies and Arya's The Show People, 'Boss Engira Baskaran' is right there oozing with abundant energy and unlimited fun. Kudos to Udhayanidhi for choosing quality films with varied stories that leave an impression with the masses.



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Jeyasithar R
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Sindhu Samaveli - Serious and sensitive

Director Samy is man who made a name for himself touching controversial themes and talking about forbidden relationships. Be it 'Uyir' or 'Mirugam', Samy was right there evoking mixed response from film-buffs for the content.

Typical to his style is 'Sindhu Samaveli'. This film too is set in a sensitive theme - that of a girl caught between her husband and her father-in-law. Thankfully the director has not made the script crude and chose to play it down.

A 'fearing' theme it is, but Samy seems to have made it look commercial with catchy cinematography, host of songs and some comedy. The fact that it features all newcomers manages to sustain some interest. Sundar C Babu's music and camera by Utpal comes to his rescue.

Anbu (Harish) is student in a village school. His mother is a teacher and father Veerasami (Ghajini) works in the army and is posted in Assam. It's romance for him as he falls in love with Sundari (Anakha), who is elder to him but studies in the same class.

Situation forces his father to return to village after he opts for voluntary retirement, injured in a terrorist attack. His sorrow is doubled when his wife dies of snake bite. Anbu now takes up the task of fulfilling his mom's dream to become a teacher.

He with the permission of his family marries Sundari and lives happily with her for a month before leaving the village for teacher training. Alone at home, Sundari takes care of her father-in-law. But she is forced to enter into a 'relationship' with Veerasami. What happens when Anbu comes to know of it forms the crux.

Both Harish and Ghajini do their part well. The complex emotions have been brought out well onscreen by them. But walking away with applause is Anakha. She is right there delivering her best.

The movie principally revolves around three characters and few scenes are exaggerated, testing our patience. The eyesore is also the filmmaker overplaying the relationship at places. In parts, Samy delivers a better job.



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Jeyasithar R
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Vande Matharam - Pat for patriotism

Finally it's out after a long wait. Been in the making for over a couple of years, 'Vande Matharam' brings together Malayalam superstar Mammootty and Arjun who go hammer and tongs to nail a terrorist who intrudes in south India.

Director of the film Aravindan has opted to go the mass way coming out with scenes that one would usually associate in a Shankar, Vijayakanth and Arjun film in the past.

What is creditable is the homework that Aravindan has done to get the detailing right. He has tried to convey too many things at one time- terrorism, poor plight of farmers and the need to interlink rivers. These things go preachy at times.

At the same time, the director has adopted a unique style in narrating the story. Mammootty and Arjun hog equal screen space and sizzle in their respective roles. The star cast includes Sneha, Nasser, Jagadhi, Rajan P Dev, Riyaz Khan and new comer Deepak Jethi.

The movie begins in Chennai when south head of Indian intelligence department Gopi Krishnan (Mammootty) is entrusted with the task to apprehend Malik (Deepak Jethi), a dreaded Pakistani terrorist who has entered south India.

He takes the help of couple of police officers Anwar Hussain (Arjun) and Ashok (Jai Akash). They stumble upon a mysterious murder in Kanyakumari. They begin their investigations. Slowly they catch hold of vital clues and finally take Malik in their custody.

Now they try to get the words from his mouth. Interrogations begin to ascertain his true identity. Gopi hatches a plan and uses his wife Nandhini (Sneha) for the mission. But fate has different plans.

Meanwhile, the Prime Minister (Nasser), saddened at the plight of farmers, decides to launch a grand canal project (interlinking of rivers) in Kanyakumari. Now the ultras plan to foil the event by planting bombs. The onus is on two men (Gopi and Anwar) to end all menace.

It's been a vintage Mammootty all through. As IB chief, he is there delivering his best in a cool and casual manner. He lends dignity to the role. Arjun does what is expected of him. He plays his part well. He flexes his muscles and minces punch lines too. But the khaakhi clad Arjun reminds us of his earlier movies in many places.

Sneha comes briefly in the movie. She appears in a song and sacrifices her life half way through. Jai Akash and Jagadish fit the role as cops. Jaya Prakash and Riyaz Khan play cameo. Newcomer Deepak Jethi is menacing as baddie. He is there playing his part extremely well. But at many places he reminds one of such villains seen in many Vijayakanth's movies before.

Music is by D Imman and there are very less songs in the movie but the background score is peppy and brisk. Rajesh Yadav and Panneer Selvam have ensured that all is caught well on camera. Dialogues by R N R Manohar at places evoke curiosity and interest. But the rest sounds too preachy. Produced by Henry, 'Vande Matharam' is high on hopes, but delivers little.



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Jeyasithar R
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Drohi - Friend, foe and fight

It has been quite some time since Kollywood saw an engrossing action-packed entertainer. Debut filmmaker Sudha K Prasad, a former associate of Mani Ratnam, has come out with a movie that is racy, taut and enjoyable in most parts.

For a woman director to handle an action theme quite convincingly is no ordinary thing. But Sudha has done that exceedingly well. Thanks to her technicians team that includes cinematographer Alphonse Roy and Editor Sreekar Prasad, the movie stands strong and tall.

Producers Mano Akkineni and Jaya Kalyana deserve due credit for choosing a script that is refreshingly different from the rest. Srikanth and Vishnu play lead roles with Poorna and Poonam Bhajwa giving them company. Pooja plays a crucial role.

The whole movie is set in Royapuram in north Chennai, an area known for its bubbliness. The filmmaker and her team deserve compliments for studying the locality and recreating it well on screen.

Samy (Srikanth), a Brahmin boy and his friend Karuna (Vishnu) grow up in the slums of Royapuram and attend the same school. Samy is a rough and tough boy and Karuna is cool as cucumber. They are close buddies.

One they see their class teacher (Pooja) is murdered before their eyes by a gangster. Dejected at local police not taking any action, the two boys kill him. But they are caught by cops. Karuna tells the police it was Sami who committed the murder.

Though both are bailed out of trouble, enmity brews between them. As years roll, hatred increases. Samy is against Karuna. Trouble erupts when Samy loves Karuna's sister (Poorna). In the meantime, one Sruti (Poonam Bajwa) loves Karuna. What happens between the two forms the rest of the film.

It is refreshing to see Srikanth finally giving his best on screen. He has tremendous potential and has been used well by the director. His expressions and body language deserve a special mention. Vishnu is not far behind. He is at his best giving a credible performance. He does his role with ease and elan.

Poorna and Poonam Bajwa set the screen on fire. Pooja deserves a special mention. Thyagarajan is also there. Stunts by Dilip Subbarayan are the highlight of the movie. Due credit should be given to music director Selvaganesh as couple of his songs are hummable. At times, the second half is too predictable. The length is also an eye-sore in the latter part. But these things may not stop you from enjoying 'Drohi'.



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Jeyasithar R
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Enthiran - Swashbuckling Superstar

When was the last time, you watched a movie and came out of a theatre and then continued to talk about that movie for ages to come? If you have an answer, you have another opportunity and if you don't, you have your first 'experience' here!
 
Director Shankar, director extraordinaire comes with an Ento-sci-fi-thriller (Entertaining science fiction) ride and that's 'Endhiran' produced by Sun Pictures' Kalanidhi Maran! His trump card is Superstar Rajnikanth with four Aces being Aishwarya Rai Bachchan as the heroine, AR Rahman for his expertise best known, Rathnavelu for cinematography and one whole Ace for his team that developed the special effects!
 
If you are that die hard fan of Rajnikanth, you wouldn't need a review but you'd still want that loads of lines praising heaps on the Superstar! But here, you'll regret one thing – the invention of the dictionary! You won't really find one word to describe the true charisma and the on-screen persona of Rajnikanth, the undisputed Superstar of Tamil, oops Indian cinema!
 
Man, he is just class, when it comes to style and performance! Let's dip in to the review in detail, don't worry, there will be no spoilers!
 
The Gist of the Story

Rajnikanth is a scientist, Vaseegaran who develops his brainchild, a robot. Names it 'Chitty' and teaches every single thing that this universe can hold. 'Chitty' is programmed to learn and know everything except for human emotions and when that is taught, how would you expect a machine to react? Watch 'Endhiran' to know how! 
 
Shankar, the captain!

'Endhiran' was apparently Shankar's vision which he envisaged 10 years back! So imagine the idea that rose almost a decade ago! Yes he has been inspired by Hollywood, the land of science fiction, but executing that in India with the 'Superstar' flavour is not an easy task. Shankar's knowledge on science and technology seems to be immense and he has conveyed his ideas to both rural and urban people with ease, thanks to simple, straightforward dialogues with due credit to Late Sujatha and young Karky. Shankar has adopted an uncomplicated screenplay that is enriched with entertaining elements that will make you think of how those three hours just flew!
 
Dialogues

The Superstar's fan following ranges from the villages to international cities and this being a movie talking about technology, one would expect totally technical jargon in place. But that's only a myth, because the dialogues in 'Endhiran' are simple and convey the message quite crisply making sure all the sections of the audience understand every aspect of technology and science. Now did that sound serious? The movie is neatly infused with comedy dialogues that will make you giggle and when rendered by Rajni himself, you'll just scream laughing!
 
Visual Effects and Editing

The teasers and trailers stimulated the curiosity thanks to the splendid visual effects by international technicians. Examples of the dynamic effects are a plenty to talk about in the movie but sample this – a robot with unimaginable powers confronts goons with his electromagnetic property and attracts their weapons, and voila, you get to see, a spectacular scene that probably idolizes Goddess Kali! You'll have to watch it to understand and realise, it is verbally impossible to describe that scene and many other visual effects! Editing by Antony is crisp. Had the length been a little longer, the party would have been a little annoying!
 
Stunts

Not just for visual effects, Shankar has also used the services of international expertise for the stunts in his movie. Yuen Woo Ping, who worked on 'The Matrix', etc, has designed stunt scenes that will make your jaws drop! Our very own Peter Heines has also done his part. A sample to tease your curiosity – an intense car chasing scene with our Superstar making a 'donut' in his Mercedes Convertible! Exhilarating!
 
Cinematography and Art

Rathnavel aka Randy, seems to have been born with a golden camera! He has produced visuals fabulously with all the songs being shot with right colour temperature and lighting. You won't miss a sight when 'Kadhal Annukal' and 'Kilimanjaro' are on screen; they simply transport you to the scenic locations. And coming to art Sabu Cyril has done a tremendous job with his distinct style.

Music

AR Rahman, the Mozart of Madras, we've seen the response for the music right after the launch! But on screen, 'Kadhal Annukal' and 'Kilimanjaro', not to forget 'Arima', they take you by storm. The background score's decent and tries to receive your attention effectively! The rerecording in the movie is near perfect and sound capture by Oscar winner Resul Pookutty is A1. 
 
The Cast

Your eyes are predominantly set on the Superstar but pave way for the other leads. We'll come to the beautiful Aishwarya in a little while but before that it is going to be the gracious Danny Denzongpa, the wily villain of the movie. He is old but he is got grace and is a refreshing change from the usual villains. He adds a lot of freshness to the script, a brilliant choice of casting.
 
The next, comedians Karunaas and Santhanam, though they don't quite have lengthy screen presence, they still manage to receive appreciation for their comic timing. Santhanam will be a proud man to have shared screen with the superstar.
 
Aishwarya Rai – The Miss World, is amazing and truly an epitome of beauty! She forms an important part of the script and hence you'll spot her throughout the movie, perhaps for the first time a heroine is receiving considerable importance in a superstar's movie! The marvellous costumes add to her allure and she's just majestic in few scenes!
 
Rajnikanth aka Superstar

Saving the best (or the ultimate) for the last, Rajnikanth is one man who will not cease to amaze you! If your 6 or 60, doesn't really matter because you will be in awe of the man!  you will be in awe of the man! In a movie which shows signs of visual effects riding in the driver's seat, the Superstar dominates every bit to walk away with appreciation! No favouritism here, you just can't stop talking about him, once you come out! As the scientist Vaseegaran, he plays his part uncharacteristically Rajni without Punch dialogues or fights but as 'Chitty – the Robot' you are bound to follow or even turn an addict!
 
Sample this – as a gentle Robot he is precise in acting and when it comes to the evil side, the incredible Rajni has made sure he doesn't waste his opportunity! His evil laugh, his characteristic slick walk, that body language and the dialogue delivery in 'Endhiran' remind you of the golden Rajni time! Look out for the amazing dance moves by the superstar, given his age, a few moves are stunning, credits to the choreographers!
 
IndiaGlitz Verdict
 
The festival of lights, 'Deepavali' is round the corner and with the release of 'Endhiran', the fireworks have already started! Quoting the Superstar himself, 'Endhiran' for the Indian audience all around the world is an 'experience'! Don't miss it!



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Jeyasithar R
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